According to a 2012 study by the software company Varonis Systems, the average person receives more than 50 emails a day and a quarter of us receive more than 100. If you are lucky enough to have an email opened and read, you want to be sure you leave a lasting impression with your audience by way of an effective signature.
Here are some common mistakes people make with their signatures:
Including every possible way to contact you.
This can be overwhelming. We have so many methods of getting in contact with one another these days that if you include them all, you may confuse the recipient. How do you prefer to be reached? Give one or two of the best ways to reach you and leave it at that.
Using an image as your signature.
Some devices or email providers have settings that block images in emails. For this reason, you don’t want your pertinent contact info (name, title, company) to be an image because there’s a possibility the image will be blocked and your recipient won’t be able to see it. Stick with text.
Including irrelevant information.
It’s okay to promote your business or blog within the signature of your email as long as it is relevant to the recipient. Quotes can also fall into this category, so if you are going to include one, make sure that it’s concise and relevant.
Using a boring closure.
Don’t be afraid to think outside the box with your email sign-off. If you have a vivacious, bubbly personality, does “Regards” really fit? “Sincerely,” “Thank you,” and “Best” are acceptable, but a bit boring. Be unique (within reason) if you want to be noticed.
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