Posts Tagged ‘PURLs’

• Print Media and the Affluent Market

  • April 22nd, 2015
  • Posted in Blog
  • Tags: affluent, affluent buyers, closer look, consumer trends in printing, digital media, digital printing, direct mail, direct marketing, landing page, media consumption, multimedia, offset printing, print media, printing, PURLs, response rate, social media, surveys, trends

  We can easily make assumptions about print media by observing what is going on in the world around us. There is no doubt that the rapidly growing and powerful impact of new devices and social media has changed the way… Read More

• One-to-One Marketing | Calendars, Direct Mail, pURLs

  • September 30th, 2013
  • Posted in Blog
  • Tags: calendars, corporate gifts, cost savings, digital printing, direct mail, direct marketing, graphic design, logos, multimedia, offset printing, One to One Marketing, post cards, promotional products, PURLs, turnaround time

  In Dale Carnegie’s How to Win Friends and Influence People, he suggests that if you want people to like you, you should address them by their name. “Remember that a person’s name is to that person the sweetest and most… Read More

• Marketing with PURLs

  • February 20th, 2013
  • Posted in Blog
  • Tags: digital printing, direct mail, direct marketing, landing page, lists, post cards, PURLs, response rate

  What is a PURL? A Personalized Uniform Resource Locator (PURL) is a unique web address that leads your recipients to a webpage created specifically for him. The recipient’s personal information is fed into the landing page from a database so… Read More