For many companies and organizations, part of the challenge of direct mail is maintaining a consistent brand appearance across all printed communications. This is especially true for multiple-location organizations such as franchises and retail stores, where direct marketing responsibility rests in the hands of each location manager.

At FORMost Graphic Communications, our VisionPrint web-to-print solution allows you to easily manage every aspect of your direct mail campaigns from your desktop. Through the VisionPrint interface, you can create customized templates, incorporate variable-data printing, proof your data-merged pieces, purchase or upload mailing lists and more. In fact, setting up a campaign using VisionPrint is as easy as 1-2-3:

1. Select your design template: VisionPrint allows you to upload pre-designed templates that ensure the uniformity of your communications. Once a template is selected, users may edit the message or other elements to tailor the pieces to the target audience. Certain areas of each template – such as a logo or tagline – may be “locked” for editing.


2. Develop your mailing list: Users have several options for developing a list for each campaign. Frequently used lists, such as existing customers and top prospects, may be uploaded into the system. Users may also upload a new list or purchase a database through the VisionPrint system.
   
   Once the list has been selected, a final proof is available that includes data-driven text and image elements. List inclusion rules ensure that variable data will display properly when printed and dictate an accurate production quantity.
   
   
3. Hit Send!

Additional Uses
A web-to-print solution such as VisionPrint can be used for much more than managing “standard” promotional campaigns. For example, users can take advantage of breaking news to get relevant messages in customers’ hands in just a couple days, regardless of where they’re located.

The FORMost Advantage
FORMost Graphic Communications Inc. provides integrated business services, including forms management, direct mail printing and processing, in-house composition, package design and fulfillment, and digital printing, including variable data and its Web-to-Print Solution. Contact President Jim Feldman at 301-424-4242 or jfeldman@formostgc.com for more information.

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