Digital printing is a means of creating printed materials from a digital file, and there are many benefits to it over traditional printing methods like offset or flexographic printing. Digital printing eliminates many of the early physical steps of the conventional printing processes, and ultimately it produces a high-quality product in less time. The adage is “a job can be done fast, done right, or done cheap, but not all three” but with digital printing that isn’t necessarily the case any longer. Some jobs, like substantial quantity print jobs, may still be better suited to a traditional print method, but digital printing also has many benefits.
Digital printing does not use plates, so there is less set-up required for each job. This diminishes the costs greatly, making it a terrific choice for customers with a limited marketing budget for their business or who are doing limited print runs.
While cost is the major driving factor for most people, another key consideration is turnaround time. Since there are fewer steps in the digital printing process than in traditional means, often the finished product can be delivered more quickly than with traditional print methods.
One of the hallmarks of digital printing is the level of quality of the printed product. Since the file is created on a computer, you don’t have to worry about substantial color variations or lost detail. As long as the image resolution is appropriate, digital printing is the best way to capture complex or highly detailed images. And unlike traditional printing methods, there’s no deterioration in print quality as the run goes on.
Digital printing allows the most customization and options since you don’t have to worry about plates. If you find that you need to change your layout or you want to rework the file for a different type of marketing material, you can.
Ideal for Small Jobs
Finally, digital printing is the ideal solution for people who need small to medium print runs. Since the files are printed directly and there is no plates or similar upfront set up to worry about, small runs are not cost-prohibitive.
Trust FORMost Graphic Communications for Your Print and Marketing Needs Today!
FORMost Graphic Communications proudly provides high-quality print and marketing solutions that produce results for your business. Since 1985, we have been providing an array of services for both national and international clients across a wide variety of industries, including all levels of government . As a privately-held company based in the Washington DC area, we are dedicated to providing exceptional services and products to each of our clients unique marketing needs. To learn more about our products and services for your marketing and print needs, contact us today at 301-424-4242, or visit us on Facebook, Twitter, or Linkedin for more information.