Effective marketing is an essential part of your advertising and promotional plan, and a good marketing strategy understands the value of both digital and physical marketing materials. One of the most popular business marketing strategies is to acquire promotional products that you can then sell or, in most cases, give away. Not all promotional products are created equal, however. Some products might align better with your customer base or your brand than others. Read on to discover four highly effective promotional products that might be exactly what you need to advertise your business, service, or product.
Pens are easily one of the most common promotional items that people buy because everyone still needs them. We use them every day, people at trade shows need them and love to take them home, and they are a good vehicle for a logo. The average pen won’t have room for much more than your logo, but it is a great way to keep your name at the tips of their fingers.
Clothing is another popular choice. If you’re giving it away, clothing can be a little expensive (much more than a pen), but well-made clothing could also be a sales item. Popular options include t-shirts, sweatshirts, and hats. Most of these have room to add your logo plus a little bit of information about your company (at least your website). Clothing is more likely to be worn if you invest in good graphic arts.
Water bottles are a great item that is gaining immense popularity. People love to shift to reusable items, and water bottles are often the first way people do it. They make a great giveaway item with more value than a pen but can carry your logo with them for many new eyes to see.
Rather than doing a promotional item that’s similar to everyone else, consider an item unique to your industry. For instance, if you sell craft beer, do a bottle opener; if you are an author, do a bookmark. If you are an auto detailer, do a vent-mounted phone holder. The options are nearly endless, and the promotional item’s value increases exponentially when it is directly tied to the service you offer.
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FORMost Graphic Communications proudly provides high-quality print and marketing solutions that produce results for your business. Since 1985, we have been providing an array of services for both national and international clients across a wide variety of industries, including all levels of government. As a privately-held company based in the Washington DC area, we are dedicated to providing exceptional services and products to each of our clients’ unique marketing needs. To learn more about our products and services for your marketing and print needs, contact us today at 301-424-4242, or visit us on Facebook, Twitter, or Linkedin for more information.