The definition of stationery, according to the Merriam Webster Dictionary, is 1: materials (such as paper, pens, and ink) for writing or typing, and 2: letter paper usually accompanied with matching envelopes. Stationery includes notepads, sticky notes, binders, pens, pencils, business cards, and much more. If you don’t use stationery already for your small business, you are missing out on a vital physical marketing tool. Professionalism, long-lasting advertising, and dependability are three of the advantages that marketing stationery have.
Having stationery on display or for offer impacts the average client or passer-by. When you have a professionally-designed logo printed for all to see, people are much more likely to realize that you mean business, literally and figuratively. Having a physical, visual feature for your company gives the impression that what you offer to others matters and that potential clients should take your business seriously.
You as a business person can only be in one place for so long, and only in one place at a time. A colorful pen, a nifty notepad, or even stress relievers can speak for your business long after you’ve left the scene. The greater the visual presence your business has, the more established your brand becomes.
Marketing stationery can also hint at the style and creativity of your business, sending out your message long-distance. This can be especially true for business cards. A business card is necessary in this day and age for spreading the information of your credibility, style, and services. If anything, you should start with a bundle of these. All in all, handing out stationery items and business cards with your professional, eye-catching logo can expand your appeal, network, and branding.
Most of all, using marketing stationery shows you are dependable and trustworthy. If you take the time to do the small things, you show you are capable of taking the time to do the larger tasks of running a business. The small things can make the biggest impact. It will create the trust and reputability that your business needs as it starts and grows.
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FORMost Graphic Communications proudly provides high-quality print and marketing solutions that produce results for your business. Since 1985, we have been providing an array of services for both national and international clients across a wide variety of industries, including all levels of government . As a privately-held company based in the Washington DC area, we are dedicated to providing exceptional services and products to each of our clients unique marketing needs. To learn more about our products and services for your marketing and print needs, contact us today at 301-424-4242, or visit us on Facebook, Twitter, or Linkedin for more information.