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QR codes have become a versatile and cost-effective tool for modern marketers. With a simple scan from a smartphone, your audience can instantly access information, promotions, or interactive content, bridging the gap between the physical and digital worlds. Whether you’re promoting your brand in person or reaching customers from afar, QR codes in marketing can boost engagement, track interactions, and make your marketing campaigns more dynamic.
Here are three creative ways to use QR codes in your marketing strategy with the help of FORMost Graphic Communications.
Add QR Codes to Promotional Products
Promotional products are a tried-and-true way to keep your brand in front of customers, but adding a QR code can take them to the next level. Imagine handing out branded mugs, tote bags, water bottles, or notebooks that not only showcase your logo but also include a QR code leading to:
- A special discount or coupon code
- A sign-up page for your email newsletter
- A product launch announcement or video demo
This small addition turns a simple giveaway into a powerful interactive tool. Customers who receive your promo item have an easy, immediate way to connect with your brand digitally—no search required.
Engage Attendees at Events and Trade Shows
Events and trade shows are perfect for QR codes in marketing because they allow attendees to interact with your brand on the spot. You can:
- Print QR codes on banners, booth displays, or table signage that link to your company website, product catalog, or appointment booking page.
- Use QR codes on event swag bags or name badges to direct visitors to a contest entry form or exclusive offer.
- Create a QR code scavenger hunt to encourage attendees to explore different areas of your booth or event space.
Not only do QR codes make it easier for attendees to get more information about your business, but they also help you track engagement and follow up after the event.
Incorporate QR Codes Into Printed Marketing Materials
Direct mail, flyers, posters, and brochures have always been great for delivering a tangible marketing message. By adding a QR code, you can transform these pieces into interactive gateways.
Your QR code could send customers to:
- A video showcasing your products or services
- A landing page with a limited-time promotion
- A form to request a quote or schedule a consultation
Make QR Codes Work for You
At FORMost Graphic Communications, we can help you design, print, and integrate QR codes into your promotional products, event materials, and marketing campaigns. The result? A seamless blend of physical and digital marketing that boosts engagement, drives conversions, and makes it easier for customers to connect with your brand.
Trust FORMost Graphic Communications for Your Marketing Needs
FORMost Graphic Communications proudly provides high-quality print and marketing solutions that produce results for your business. Since 1985, we have been providing an array of services for both national and international clients across a wide variety of industries, including all levels of government. As a privately-held company based in the Washington DC area, we are dedicated to providing exceptional services and products to each of our client’s unique marketing needs. To learn more about our products and services for your marketing and print needs, contact us today at 301-424-4242, or visit us on Facebook, Twitter, or Linkedin for more information.