While it may seem like almost all marketing strategies have turned to digital, direct mail remains an important marketing strategy for businesses across many different industries in 2018. Whether you utilize direct mail as a strategy for mailing coupons, promotional items, or informative brochures, there are many different ways to get creative with your direct mail pieces before sending them out to your target audience. If you are currently in the process of redesigning your direct mail pieces for 2018, consider these four easy direct mail design tips to make your printed materials stand out from the competition.
Think Big for Printed Materials
Let your printed materials stand out from others in the mail by printing your brochures and postcards over-sized. This will not only make your direct mail pieces loud and eye-catching for your target audience, but it will also provide you with a larger canvas for your creative content and information about your promotions.
Communicate with Color
Not only will colorful direct mail pieces be visually appealing, but they will also help to communicate a message for your brand. Choose the colors for your creative content wisely before you send out your direct mail pieces, keeping in mind that certain colors will represent your brand in a specific way.
Use Fun and Unique Fold for Printed Materials
Because printed materials are tangible resources for your target audience, fun and unique folds in the paper of your direct mail pieces are a great way to provide an interesting and positive interaction with your brand. This is another easy way to make your direct mail pieces stand out from the rest, as recipients of your printed materials will remember the unique style of your brand.
Pair Eye-Catching and Creative Visuals with Strong Writing
Creative visuals, such as colorful graphics, are essential for capturing the attention of your target audience with a direct mail piece. Once your visual elements have done their job, strong writing is crucial for clearly communicating a call to action to your target audience in order to drive both online traffic to your website and foot traffic to your store. Humor, relevant content, and eye-catching graphic design are perfect for drawing in your audience to engage with your content.
Trust FORMost Graphic Communications for Your Print and Marketing Needs Today!
FORMost Graphic Communications proudly provides high-quality print and marketing solutions that produce results for your business. Since 1985, we have been providing an array of services for both national and international clients across a wide variety of industries, including all levels of government . As a privately-held company based in the Washington DC area, we are dedicated to providing exceptional services and products to each of our clients unique marketing needs. To learn more about our products and services for your marketing and print needs, contact us today at 301-424-4242, or visit us on Facebook, Twitter, or Linkedin for more information.