Posts Tagged ‘direct mail’

• Does Direct Mail Matter Anymore?

  • June 21st, 2019
  • Posted in Marketing Solutions
  • Tags: direct mail, direct mail marketing, marketing solutions

  You might think that in a digital age with ever-increasing capabilities in what can be done through just a push of a button, direct mail—and all physical forms of communication—are dwindling to obsolescence. This is a false notion. While email… Read More

• 7 Direct Mail Marketing Tips for Your Business

  • October 12th, 2018
  • Posted in Marketing Solutions
  • Tags: direct mail, direct mail marketing, marketing

  One of the most tried-and-true marketing tactics has historically been direct mail marketing. An effective direct mail marketing campaign can go a long way increasing your audience and sales. Though it can be a costly approach, many businesses find that… Read More

• 4 Direct Mail Design Tips for Your Business in 2018

  • May 25th, 2018
  • Posted in Blog
  • Tags: brand, direct mail, graphic design

  While it may seem like almost all marketing strategies have turned to digital, direct mail remains an important marketing strategy for businesses across many different industries in 2018. Whether you utilize direct mail as a strategy for mailing coupons, promotional… Read More

• Direct Marketing Stats You Need to Know

  • June 15th, 2015
  • Posted in Blog
  • Tags: cost savings, digital printing, direct mail, direct marketing, envelopes, post cards, response rate

  The long-standing definition of direct marketing has all but been thrown out the window in recent years.  Back in the 70s and 80s, most direct marketing was done via direct mail. Today, things are extraordinarily different with the rise of… Read More

• Print Media and the Affluent Market

  • April 22nd, 2015
  • Posted in Blog
  • Tags: affluent, affluent buyers, closer look, consumer trends in printing, digital media, digital printing, direct mail, direct marketing, landing page, media consumption, multimedia, offset printing, print media, printing, PURLs, response rate, social media, surveys, trends

  We can easily make assumptions about print media by observing what is going on in the world around us. There is no doubt that the rapidly growing and powerful impact of new devices and social media has changed the way… Read More

• 6 Ways to Boost Postcard Success Rates | Postcard Printing Washington, DC

  • April 16th, 2015
  • Posted in Blog
  • Tags: business cards, cost savings, digital printing, direct mail, direct marketing, envelopes, environmentally friendly, offset printing, post cards, postcards, printing, tips, turnaround time

    So you’ve got a clean mailing list, a budget to work with, and a message. What’s next? The most effective postcards pair persuasive copy, sharp design, and these six elements: 1. Ask a question A great way to encourage… Read More

• 5 Ways to Save on Postage | Direct Mail Washington, DC

  • September 29th, 2014
  • Posted in Blog
  • Tags: cost savings, direct mail, direct marketing, envelopes, offset printing, post cards, postage, turnaround time

  As direct marketers, or really anyone who uses the United States Postal Service, it seems like every time we turn around we are faced with yet another postage increase. For the average consumer this is mostly just an inconvenience, but… Read More

• 3 Ways Nonprofits Can Use Promotional Items | Washington, DC

  • August 18th, 2014
  • Posted in Blog
  • Tags: ad specialties, apparel, branding, corporate gifts, cost savings, direct mail, direct marketing, embroidery, giveaways, heat transfer, lists, logos, promotional products, screen printing, tradeshows

  For most nonprofits, raising money and generating awareness and support of the mission are the number one goals. Organizations use a variety of tools to achieve results including direct mail, outbound call centers, television/radio/print ads, and more. One other method, not… Read More

• Membership Cards | DC, MD, Virginia

  • July 30th, 2014
  • Posted in Blog
  • Tags: affixed cards, cost savings, digital printing, direct mail, direct marketing, integrated cards, laser clean cards, membership cards, offset printing, plastic cards, postage, response rate, self laminating cards, turnaround time

  FORMost offers a wide variety of products that add value to traditional direct mail pieces. We have innovative post-press converting solutions that allow us to incorporate: ID cards, membership cards, magnets, scratch offs, repositionable notes, and other unique items. We… Read More

• Types of Printing Proofs | Gaithersburg, MD Printer

  • June 17th, 2014
  • Posted in Blog
  • Tags: blueline proof, branding, cost savings, dc printer, digital printing, direct mail, direct marketing, gaithersburg printer, graphic design, logos, multimedia, offset printing, pantone colors, PDF proofs, press proof, proofs, rockville printer, turnaround time

  Proofing your print job is a crucial step. It’s your last chance to make sure that the fonts, graphics, colors, and margins are correct. Just as important as reviewing the proof is selecting the appropriate type. Your sales rep can… Read More