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Direct Mail Marketing Ideas

Direct Mail Marketing Ideas

Check out some of the most creative direct mail marketing ideas today!

Direct mail marketing is not a strategy to dismiss. Younger generations may be more focused on digital marketing through email and social media, but this high traffic online leaves the direct mail platform empty and free of competition. In recent months, direct mail marketing has grown significantly in popularity and will continue to do so. It’s best to get started before the competition gets fierce. Below is a brief outline of what goes into this type of marketing and a few ideas on how to implement it.

Defining the Campaign

Producing physical mail for marketing purposes is not without its cost. When planning a campaign, one should focus first on the ultimate goal. Sure, you want to make more sales, but how are you going to do that, and through whom? This goal has to do with your audience. You may have various groups in your overall audience, but you can single out a specific one to yield better results. You may want to reach out to prospective customers, top-tier customers, or those in one particular demographic. 

To appeal to any group, you would tailor your offer accordingly. For example, you might offer a bonus to loyal customers, offer a free sample to prospects, or announce a sale to regulars. Your text should be clear and focused solely on the offer. However, to truly get someone’s attention, you can pair clarity with creativity.

Personalized Note

One of the biggest marketing trends is personalization. This adjustment can be as simple as heading a sales announcement with the person’s name or creating a handwritten note. It can also be a package put together according to that person’s shopping patterns. It’s true they may have only needed a certain product only one time, but an overall pattern may indicate their preferences better. 

Complimentary Product

Everyone loves getting gifts. To know what a customer likes and hit them with a fitting, surprise complimentary product will surely get you a happy “For me?” response. Giving out free products invites customers to get to know your business and see if they’d like more. 

3D or Multi-Part Mail

Another trending direct mail marketing idea is 3D or multi-part mail. The mail itself can become a free gift. Some companies use cards with sliding parts, pop-ups, or 3D images and even toys to communicate a message about their product or service. With physical mail, the options are endless. 

Trust FORMost Graphic Communications for Print and Marketing Needs Today!

FORMost Graphic Communications proudly provides high-quality print and marketing solutions that produce results for your business. Since 1985, we have been providing an array of services for both national and international clients across a wide variety of industries, including all levels of government. As a privately-held company based in the Washington DC area, we are dedicated to providing exceptional services and products to each of our clients’ unique marketing needs. To learn more about our products and services for your marketing and print needs, contact us today at 301-424-4242, or visit us on Facebook, Twitter, or Linkedin for more information.

This entry was posted on Thursday, September 10th, 2020 at 5:25 pm. Both comments and pings are currently closed.