Posts Tagged ‘direct mail’

• Postal News: USPS Rate Increase

  • January 20th, 2014
  • Posted in Blog
  • Tags: direct mail, direct marketing, envelopes, graphic design, offset printing, post cards, postage, postal increase, usps

  Once again, the United States Postal Service has increased postal rates. Effective January 26, 2014 the new rates are intended as a “last resort” to generate $2 billion in incremental annual revenue for the struggling Postal Service. A +1.7% inflation-related… Read More

• One-to-One Marketing | Calendars, Direct Mail, pURLs

  • September 30th, 2013
  • Posted in Blog
  • Tags: calendars, corporate gifts, cost savings, digital printing, direct mail, direct marketing, graphic design, logos, multimedia, offset printing, One to One Marketing, post cards, promotional products, PURLs, turnaround time

  In Dale Carnegie’s How to Win Friends and Influence People, he suggests that if you want people to like you, you should address them by their name. “Remember that a person’s name is to that person the sweetest and most… Read More

• 7 Tips for Direct Mail Success

  • July 17th, 2013
  • Posted in Blog
  • Tags: cost savings, digital printing, direct mail, direct marketing, envelopes, multichannel marketing, multimedia, tips

  So you’re actively using social media, you frequently send out email blasts with pURLs, and you’ve invested in video to promote your company. In this digital age, these components can be crucial to success. If you are truly utilizing multi-channel… Read More

• 5 Tips to Avoid Spam Filters

  • June 10th, 2013
  • Posted in Blog
  • Tags: cost savings, direct mail, direct marketing, email marketing, environmentally friendly, mobile marketing, multimedia, tips

  Whether you are sending business correspondence to someone for the first time via email, or you are developing an email marketing campaign, your email won’t do much good if it doesn’t reach the recipient. While there is no guarantee that… Read More

• Direct Mail: Intelligent Mail Barcode

  • May 20th, 2013
  • Posted in Blog
  • Tags: cost savings, direct mail, direct marketing, envelopes, offset printing, postage

  Since January 2013, in order to be eligible for automated bulk mail discounts, mailings are required to have an Intelligent Mail barcode. Being educated about the requirement prevents having bulk mail rejected by the Postal Service and it allows you… Read More

• 5 Print Design Mistakes to Avoid

  • April 30th, 2013
  • Posted in Blog
  • Tags: ad specialties, branding, business cards, digital printing, direct mail, direct marketing, graphic design, logos, offset printing, promotional products, turnaround time

  Prepping your files for print is perhaps the most important step in the entire printing process. Any mistakes made in setting up the files and you could end up with 100,000 reminders of your pesky little error. At FORMost, we… Read More

• 5 Ways to Get Your Direct Mail Piece Noticed

  • March 29th, 2013
  • Posted in Blog
  • Tags: cost savings, direct mail, direct marketing, envelopes, equipment, folder sealer, lists, pressure seal

  We live in an increasingly digital world. So much so, that it’s easy to start thinking of traditional direct mail as passé. But, the truth is, it’s not. As Forbes contributor Steve Olenski says, it is “alive and kicking.” (You… Read More

• 3 Types of Mobile Marketing

  • March 12th, 2013
  • Posted in Blog
  • Tags: branding, cost savings, direct mail, direct marketing, envelopes, landing page, mobile marketing, multimedia, post cards, tradeshows

  This weekend, when dining out with friends, the hostess asked for a cell phone number so that she could alert us by text when our table would be ready. Brilliant! Now, not only do we avoid risking Norovirus from clutching that… Read More

• Video Marketing – Rockville, Maryland

  • March 2nd, 2013
  • Posted in Blog
  • Tags: ad specialties, direct mail, direct marketing, video

  It is no secret that online video is huge right now. And it’s getting even bigger with more marketers planning to increase their investments in video in the coming year. According to comScore, which measures online engagement and use: The… Read More

• Direct Mail Update: 2013 Postal Changes

  • February 27th, 2013
  • Posted in Blog
  • Tags: cost savings, direct mail, direct marketing, envelopes, equipment, folder sealer, postage, response rate

  Warning: Dull, yet informative post ahead! To liven it up, I suggest playing Please Mr. Postman by the Marvelettes while you read it. Are you aware of the United States Postal Service’s latest changes and price increases? (Yes, it’s true,… Read More