Posts Tagged ‘lists’

• Spray Away the Flu with Ad Specialties This Season

  • October 16th, 2014
  • Posted in Blog
  • Tags: giveaways, lists, logos, promotional products, tradeshows

  With most of our focus being on Ebola these last few weeks, it’s important not to forget that cold and flu season is upon us. It’s time to start taking all the proper measures to avoid a miserable cold and… Read More

• 4 No Frills Ways to Improve Your Business This Afternoon

  • September 8th, 2014
  • Posted in Blog
  • Tags: branding, direct marketing, lists, response rate

  Sometimes we make business far harder than it is. We over-think strategy and spend way too much time getting caught up in the daily minutiae. We shift our focus too often and fail to concentrate on what works. We invest… Read More

• 3 Ways Nonprofits Can Use Promotional Items | Washington, DC

  • August 18th, 2014
  • Posted in Blog
  • Tags: ad specialties, apparel, branding, corporate gifts, cost savings, direct mail, direct marketing, embroidery, giveaways, heat transfer, lists, logos, promotional products, screen printing, tradeshows

  For most nonprofits, raising money and generating awareness and support of the mission are the number one goals. Organizations use a variety of tools to achieve results including direct mail, outbound call centers, television/radio/print ads, and more. One other method, not… Read More

• 6 Fun Facts About Color

  • July 30th, 2014
  • Posted in Blog
  • Tags: color, graphic design, lists, logos, pantone colors, promotional products, screen printing

  Men and women see the color red very differently. Women tend to see variations like crimson, maroon, and brick. Many men just see red. Researchers say it’s because the “red-seeing gene” is on the X chromosome and women have two,… Read More

• What’s Your Incentive? | Rockville, MD Printer

  • June 20th, 2014
  • Posted in Blog
  • Tags: branding, corporate gifts, cost savings, digital printing, direct marketing, giveaways, graphic design, incentives, lists, promotional products, social media

  All effective direct marketing campaigns include a strong call to action. The call can range from asking the recipient to visit a website, make a phone call, donate money, subscribe to a newsletter, etc. If recipients don’t have an immediate… Read More

• Common Email Signature Mistakes

  • June 20th, 2014
  • Posted in Blog
  • Tags: direct marketing, email, lists, logos, mobile marketing, offset printing, promotional products, tips

  According to a 2012 study by the software company Varonis Systems, the average person receives more than 50 emails a day and a quarter of us receive more than 100. If you are lucky enough to have an email opened… Read More

• 7 Tips for Better Proofreading

  • December 2nd, 2013
  • Posted in Blog
  • Tags: ad specialties, apparel, business cards, cost savings, digital printing, direct marketing, embroidery, giveaways, graphic design, lists, logos, offset printing, promotional products, proofreading, screen printing, tips, tradeshows

  Your stomach drops. You feel the blood rush to your cheeks. You feel a deep, deep sense of regret. You now have 100,000 [insert printing or promotional items here] that display a glaring mistake – usually a spelling error or typo. If you’ve ever… Read More

• 5 Ways to Get Your Direct Mail Piece Noticed

  • March 29th, 2013
  • Posted in Blog
  • Tags: cost savings, direct mail, direct marketing, envelopes, equipment, folder sealer, lists, pressure seal

  We live in an increasingly digital world. So much so, that it’s easy to start thinking of traditional direct mail as passé. But, the truth is, it’s not. As Forbes contributor Steve Olenski says, it is “alive and kicking.” (You… Read More

• Marketing with PURLs

  • February 20th, 2013
  • Posted in Blog
  • Tags: digital printing, direct mail, direct marketing, landing page, lists, post cards, PURLs, response rate

  What is a PURL? A Personalized Uniform Resource Locator (PURL) is a unique web address that leads your recipients to a webpage created specifically for him. The recipient’s personal information is fed into the landing page from a database so… Read More

• Reducing Undeliverable Direct Mail with Proprietary Change of Address

  • January 11th, 2013
  • Posted in Blog
  • Tags: cost savings, direct mail, direct marketing, lists, postage

  As direct marketers, we all know the importance of mailing to an accurate list. When the postage is often more than the cost of the mail piece, we just can’t afford to send mail to a bad address. The U.S…. Read More