Posts Tagged ‘response rate’

• Direct Marketing Stats You Need to Know

  • June 15th, 2015
  • Posted in Blog
  • Tags: cost savings, digital printing, direct mail, direct marketing, envelopes, post cards, response rate

  The long-standing definition of direct marketing has all but been thrown out the window in recent years.  Back in the 70s and 80s, most direct marketing was done via direct mail. Today, things are extraordinarily different with the rise of… Read More

• Packaging Design and Printing Solutions

  • April 28th, 2015
  • Posted in Blog
  • Tags: branding, cost savings, digital printing, direct marketing, equipment, food packaging, graphic design, packaging design, packaging solutions, response rate, retail packaging

    Team up with FORMost for your packaging needs!   FORMost offers high-quality packaging products and services providing our clients with a full range of structural design, print, converting, product fulfillment, assembly, pack-out, and multi-point distribution services. Technology & Equipment… Read More

• Print Media and the Affluent Market

  • April 22nd, 2015
  • Posted in Blog
  • Tags: affluent, affluent buyers, closer look, consumer trends in printing, digital media, digital printing, direct mail, direct marketing, landing page, media consumption, multimedia, offset printing, print media, printing, PURLs, response rate, social media, surveys, trends

  We can easily make assumptions about print media by observing what is going on in the world around us. There is no doubt that the rapidly growing and powerful impact of new devices and social media has changed the way… Read More

• Paper is good…pass it on! | DC, MD, VA Printer

  • April 16th, 2015
  • Posted in Blog
  • Tags: closer look, conservation, digital printing, direct marketing, domtar, environment, environmentally friendly, paper facts, print grows trees, response rate, the paper fun truck, tips

  In recent years, as we’ve all observed, paper has been under attack. With campaigns aimed at “going paperless” and email signatures urging us to “think before we print,” paper seemed doomed. But, as we learned from our friends at Print… Read More

• 4 No Frills Ways to Improve Your Business This Afternoon

  • September 8th, 2014
  • Posted in Blog
  • Tags: branding, direct marketing, lists, response rate

  Sometimes we make business far harder than it is. We over-think strategy and spend way too much time getting caught up in the daily minutiae. We shift our focus too often and fail to concentrate on what works. We invest… Read More

• Membership Cards | DC, MD, Virginia

  • July 30th, 2014
  • Posted in Blog
  • Tags: affixed cards, cost savings, digital printing, direct mail, direct marketing, integrated cards, laser clean cards, membership cards, offset printing, plastic cards, postage, response rate, self laminating cards, turnaround time

  FORMost offers a wide variety of products that add value to traditional direct mail pieces. We have innovative post-press converting solutions that allow us to incorporate: ID cards, membership cards, magnets, scratch offs, repositionable notes, and other unique items. We… Read More

• Direct Mail Update: 2013 Postal Changes

  • February 27th, 2013
  • Posted in Blog
  • Tags: cost savings, direct mail, direct marketing, envelopes, equipment, folder sealer, postage, response rate

  Warning: Dull, yet informative post ahead! To liven it up, I suggest playing Please Mr. Postman by the Marvelettes while you read it. Are you aware of the United States Postal Service’s latest changes and price increases? (Yes, it’s true,… Read More

• Marketing with PURLs

  • February 20th, 2013
  • Posted in Blog
  • Tags: digital printing, direct mail, direct marketing, landing page, lists, post cards, PURLs, response rate

  What is a PURL? A Personalized Uniform Resource Locator (PURL) is a unique web address that leads your recipients to a webpage created specifically for him. The recipient’s personal information is fed into the landing page from a database so… Read More