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6 Fun Facts About Color

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  • Men and women see the color red very differently. Women tend to see variations like crimson, maroon, and brick. Many men just see red. Researchers say it’s because the “red-seeing gene” is on the X chromosome and women have two, allowing them to see the full spectrum. (Source)
  • Making a decision about a color is 95% intuitive and emotional, and only 5% rational.
  • Silver cars are your best bet. They are less likely to be involved in accidents since they are visible in low light.
  • Up to 90% of snap judgments made about products can be based on color alone.
  • The most common favorite color is blue.
  • 75% of human experience is filtered through our eyes. Visual cues are essential to successfully getting a message across.

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This entry was posted on Wednesday, July 30th, 2014 at 3:40 pm. Both comments and pings are currently closed.