Posts Tagged ‘direct mail’

• Marketing with PURLs

  • February 20th, 2013
  • Posted in Blog
  • Tags: digital printing, direct mail, direct marketing, landing page, lists, post cards, PURLs, response rate

  What is a PURL? A Personalized Uniform Resource Locator (PURL) is a unique web address that leads your recipients to a webpage created specifically for him. The recipient’s personal information is fed into the landing page from a database so… Read More

• Pressure Seal Equipment DC, Maryland, Virginia

  • January 31st, 2013
  • Posted in Blog
  • Tags: cost savings, direct mail, envelopes, equipment, folder sealer, postage, pressure seal

  We’ve all received one. A piece of mail, usually a tax document or check, that requires us to fold at a perf and tear off the edges to reveal the document. It’s Pressure Seal, and it’s been part of our… Read More

• Offset Printing vs. Digital Printing

  • January 16th, 2013
  • Posted in Blog
  • Tags: business cards, cost savings, digital printing, direct mail, offset printing, pantone colors, post cards, turnaround time

  Every day, we rely on both offset and digital printing to produce high quality work for our clients. Having the option allows us tremendous flexibility and each method offers great advantages. When we are asked what method of printing is… Read More

• Reducing Undeliverable Direct Mail with Proprietary Change of Address

  • January 11th, 2013
  • Posted in Blog
  • Tags: cost savings, direct mail, direct marketing, lists, postage

  As direct marketers, we all know the importance of mailing to an accurate list. When the postage is often more than the cost of the mail piece, we just can’t afford to send mail to a bad address. The U.S…. Read More