In Dale Carnegie’s How to Win Friends and Influence People, he suggests that if you want people to like you, you should address them by their name. “Remember that a person’s name is to that person the sweetest and most important sound in any language,” Carnegie says.
It’s true. Hearing or seeing your own name is pretty sweet. And there is scientific evidence to back it up. According to a study published by the National Institutes of Health, brain activation in the left hemisphere was greater when participants heard their own name vs. another’s.
By personalizing your marketing piece, you can take advantage this tendency in people. Each day, we are bombarded by advertising. Online, in the mailbox, on billboards, on television. Knowing how to stand out amid the noise is an important part of your advertising strategy. Personalizing your marketing will allow you to make more of an emotional connection with the recipient and the message will stay with them longer, which may in turn improve response rates.
FORMost offers a variety of solutions that allow you to market directly to your prospect using personalization, or “one-to-one marketing.” We can do this through direct mail, email marketing, or even personalized URLs. This month, we are featuring personalized calendars that incorporate your prospect’s or client’s name into unique photographs. You select the photos you’d like us to use and send us your contact list and we do the rest – from inserting the names, to printing, to dropping them in the mail. Personalized calendars make a great gift for the holidays!
For more information on one-to-one marketing, call FORMost at 301-424-4242!
Source: NIH