Branded merchandise is any item that bears your company’s name or logo. These items are usually given to customers as part of promotional campaigns. If used effectively, this strategy can significantly enhance your brand identity, increasing brand recognition and sales. Discover how branded merchandise can benefit your business and improve your brand.
Brand Merchandising Establishes Brand Awareness
When giving out branded merchandise, it’s essential to ensure that the products you distribute will be helpful to your customers. There may be better approaches than simply giving out business cards. Instead, consider offering items like branded umbrellas, t-shirts, and flash drives that are more likely to be used and appreciated by your customers. These products are more valuable than a standard business card and will likely be received more enthusiastically.
Customer Loyalty
Studies indicate that over 70 percent of customers are inclined to purchase a brand after being gifted with promotional items. If your business has yet to tap into this strategy, it’s high time you do. Distributing free branded merchandise to customers demonstrates that you value and appreciate them, which can lead to gaining more loyal customers.
Showcase Your Business
Utilizing branded merchandise to enhance brand recognition and advertise your business is crucial as it provides concrete advertising. It engages all the senses, giving your customers a visual and tactile experience. Moreover, this approach portrays the type of business you run. Investing in premium, well-crafted merchandise showcases a company dedicated to excellence and customer contentment. This initial impression will impact how new customers perceive your business.
Brand Merchandising Is Simple But Effective
Promoting your business through branded merchandise is a simple and effective approach that requires minimal planning compared to other marketing campaigns, such as television ads. You can easily incorporate it into your business by branding items your company already gives away for free, such as pens, notebooks, and key holders. If you own a store, you can also create custom reusable shopping bags to give to new customers. This is a thoughtful gesture that customers will appreciate, primarily because of the growing interest in recycling.
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