Running a business requires both technical and artistic skills. Many components go into creating a well-run and well-advertised business, and it requires many sets of hands to make it possible. Technology plays a great role in how a service is run today, and a business owner or manager may need assistance in incorporating its newer forms. Variable data printing has been around for a few decades; however, markets are still catching onto its benefits.
How Variable Data Printing Works
A company that does variable data printing can print your labels in larger quantities than if you were to do it yourself. The labels must have the same formatting, or else there will be difficulty in getting a variety of images or text in. The way to create the different labels is to upload different files with the same formatting for the company to print. A representative at FORMost Graphic Communications can help you better understand how to do this.
The Benefit of Lower Cost
As for the benefits, one of the primary ones is that of a lower cost. To print one label, yet with different images, is less expensive than printing several types of labels in the same quantity.
Track Inventory, Sales, and Products
Another advantage of this type of label printing is its use in tracking inventory, sales, and products. The medical and scientific fields use such labels extensively to meticulously track products through barcodes. Companies and entrepreneurs may also use variable printing for the above-mentioned uses, as well as tracking a number of parking permits and other such items.
Direct Marketing Angle
On the more creative side, variable labels can be and have successfully been used for direct marketing and promotions. On a commercial level, this can work for varying products. For example, a hand soap company has several different scented soaps. They use variable data printing to identify the different types at a lower cost.
Another example is the Coca-cola campaign, where they printed different people’s names on a wide number of bottles. This strategy helped Coca-cola connect with more people and helped people connect with each other.
A third instance is that of an artist featuring several different images of his paintings on his business cards. This is a great way to showcase the artist’s personality and portfolio.
Trust FORMost Events & Promotions for Print and Marketing Needs Today!
FORMost Graphic Communications proudly provides high-quality print and marketing solutions that produce results for your business. Since 1985, we have been providing an array of services for both national and international clients across a wide variety of industries, including all levels of government. As a privately-held company based in the Washington DC area, we are dedicated to providing exceptional services and products to each of our clients’ unique marketing needs. To learn more about our products and services for your marketing and print needs, contact us today at 301-424-4242, or visit us on Facebook, Twitter, or Linkedin for more information.