Promotional products are ideal for presenting vital information about your business to customers. Promotional products help companies achieve effective branding and ensure that advertising isn’t outdated, impersonal, or costly. Unique promotional items are something that any customer can appreciate. Here are four effective ways to use promotional products for your business.
Customer retention is possible when you have long-term goals that show your audience how they add value to your business. Long-term customers are vital to the continued success of your establishment. Therefore, you should make them feel appreciated and treasured for being lasting patrons.
Swag bags are one way to show customer appreciation. Swag stands for “stuff we all get.” These bags include promotional items. Managers give them out at corporate events such as board meetings, trade shows, conferences, or product launches. If you’re considering swag bags, keep your target audience in mind. For example, if your target audience includes moms, they might appreciate a mug with your logo. Most moms love tea or coffee in the morning.
Use Employees as Walking Billboards
When we think about marketing, we often consider the customer first. However, you can also utilize employees to advertise promotional products. Furthermore, and better yet, you can help your employees feel like they belong by giving them personalized t-shirts, polo shirts, and sweatshirts. When employees feel they belong, they are more likely to become your best brand advocates. Plus, consumers are most likely to try a product when someone they know recommends it.
Send Promotional Gifts in the Mail
Digital marketing has undeniably taken precedence over traditional marketing tactics. However, direct mail marketing is a strategic tactic to keep loyal customers returning. Nowadays, people do so many things online, including paying bills. Therefore, when a person receives something in the mail, it draws attention. Personalized thank-you letters or custom promotional items such as laptop bags with your logo show how much you appreciate your patrons.
Enhance Brand Awareness
There isn’t anything wrong with handing out business cards as a tactic to bring in business. Well-designed business cards can capture some people’s attention. However, if you’re looking for a unique approach to enhance brand awareness, tote bags, umbrellas, frisbees, and blankets are all items that have large, eye-capturing imprint areas. You don’t want your customers to store your business card or magnets in a drawer and leave them there. A community event is an excellent place to showcase these items, and you can reach out to local organizations for help.
Trust FORMost Events & Promotions for Print and Marketing Needs Today!
FORMost Graphic Communications proudly provides high-quality print and marketing solutions that produce results for your business. Since 1985, we have been providing an array of services for both national and international clients across a wide variety of industries, including all levels of government. As a privately-held company based in the Washington DC area, we are dedicated to providing exceptional services and products to each of our clients’ unique marketing needs. To learn more about our products and services for your marketing and print needs, contact us today at 301-424-4242, or visit us on Facebook, Twitter, or Linkedin for more information.