Changes happen, such as business growth, the addition of new products, and adjustments in brand identity. If you are a business owner, you understand the changes that can happen within a business. Brand identity is key to unlocking the right logo design; here are a few ways to know if it is time for a logo redesign for your company!
Your Logo Is Homemade
All companies have small beginnings. When it has grown, you can afford to invest more heavily in equipment, staff, and marketing. Your logo is a symbol of what your business is all about. Therefore, it needs to look its best. People can tell the difference between a logo you made yourself versus one created by a professional logo designer. It is always better to upgrade!
Consistent Negative Feedback
If you notice that your customers are continually confused by your logo, then it’s best to make a logo redesign your priority. The wrong logo can attract people looking for services other than what you are offering, which leads to confusion and feeling misled. If you are consistently getting the same negative feedback on your logo, take it into account when you make changes.
Criteria for exceptional logo design is that it meets industry standards. Market research will help you know what logos of other companies in the same industry look like. For example, you will learn what styles, symbols, fonts, and colors they use. If your logo is not meeting the mark, it is best to match the same standard to keep up with the competition. FORMost Graphic Communications can save you time and effort by designing a new logo with all of this in mind.
Another sign it’s time for a logo redesign is if your business changes its products or services. When what you offer changes, you will need to have your brand reflect those changes promptly. Moreover, if your slogan or company name changes, you will most definitely want to upgrade the logo along with them. Otherwise, customers will lose interest fast. Avoid losing customers and gain more with FORMost Graphic Communications! We offer professional logo design, direct mail marketing, promotional products, experiential marketing, and much more!
Trust FORMost Graphic Communications for Print and Marketing Needs Today!
FORMost Graphic Communications proudly provides high-quality print and marketing solutions that produce results for your business. Since 1985, we have been providing an array of services for both national and international clients across a wide variety of industries, including all levels of government. As a privately-held company based in the Washington DC area, we are dedicated to providing exceptional services and products to each of our clients’ unique marketing needs. To learn more about our products and services for your marketing and print needs, contact us today at 301-424-4242, or visit us on Facebook, Twitter, or Linkedin for more information.