Hiring a logo designer is a significant step for your business. Your logo is the image that defines your brand and sets your business up to reach your audience. Hiring a professional logo designer can take some serious research to ensure you will get the best results. When you contact a logo designer, here are some questions that you should ask.
Do You Have Work Samples?
Test the waters and see what kind of logo designer you are dealing with. How professional is this designer? What is the quality of his or her work? Before jumping in with any designer, look at their work samples and judge what you see. Make sure that they are using industry-standard software as well so that you can have your logo printed in multiple capacities. Your logo designer should be happy to send you work samples.
Can You Provide Testimonials?
Word-of-mouth is influential in affirming the work of a logo designer, or the work of any professional. Your designer should not hesitate to offer testimonials from past clients either. Reading these can help you see not only the designer’s quality of work, but also how the design team engaged with the clients.
What Is the Cost?
With all the work that goes into creating the perfect logo, there is a cost. Keep in mind your budget as well, and see what the design company can do within that amount. A logo designer can estimate what the cost may be, whether they work hourly or by project. In a company, the designer may collaborate with a team as well, which can make the cost more worthwhile.
What’s the Timeline?
Be prepared for the amount of time it will take to create the logo also. Knowing the potential time frame can help you assess if they can work within your time-sensitive goals or help you plan your time accordingly..
What Is Included?
Getting a logo does not mean just getting a logo. With the design, you will also get a brand style guide telling you how to use the fonts, color, and so on, determined by the company logo. You may even need business cards printed or other marketing collateral, which can raise the total cost.
What Do You Need from Me?
Just as much as you need to study your logo designer’s work, your logo designer needs to study your brand. Ask what information he’ll need from you so that he can produce the best work possible.
What Is the Process?
Along with the question of time, ask what steps the logo designer will take to get to the finished product. There may be multiple revisions and multiple logos offered along the way.
Who Will I Communicate With?
Lastly, know how you will communicate with the design company. You will likely talk first with a sales representative, as well as the project manager. Ensure that this company is one with which you can communicate well.
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