Marketing collateral refers to physical and digital items that provide information about a company’s products and services to current and potential customers. Businesses now have more opportunities than ever to use their language in such a way as to convert first-time customers into committed consumers. The following blog is a selection of possible samples of marketing collateral to use for your business.
Promotional Products Are A Common Type Of Marketing Collateral
One of the goals of marketing collateral is to raise awareness of a company’s brand. One way to accomplish this goal is through promotional materials, which businesses may provide to customers and workers. For example, clothing, mugs, electronic devices, stress balls, pencils, and similar products may all be customized with a company’s logo and colors to use as promotional giveaways.
Direct Mail Is Effective Marketing Collateral
Even in this day and age of digital material, nothing beats the power of good old-fashioned mail. Because of the volume of activity in the digital age, many people have forgotten the significance of receiving actual and personalized letters. Sending out advertising items in kits or using something as straightforward as a postcard can be considered direct mail.
Brochures Are Still An Effective Tool
A brochure is a straightforward approach to provide prospective customers with further information on the goods and services available from your company. Each panel offers offersout a unique subject related to your products and services. Brochures are often printed on physical paper, although they can also exist in digital form.
Utilize Old-Fashioned Business Cards
One must pay attention to the significance of the business card. FORMost Graphic Communications is able to help you develop a brief card that you may use for all of your professional networking engagements. These cards are a tried and true form of marketing collateral.
Trust FORMost Graphic Communications for Printing and Marketing Needs Today!
FORMost Graphic Communications proudly provides high-quality print and marketing solutions that produce results for your business. Since 1985, we have been providing an array of services for both national and international clients across a wide variety of industries, including all levels of government. As a privately-held company based in the Washington DC area, we are dedicated to providing exceptional services and products to each of our client’s unique marketing needs. To learn more about our products and services for your marketing and print needs, contact us today at 301-424-4242, or visit us on Facebook, Twitter, or Linkedin for more information.