Print marketing is a form of marketing that is still in demand and will always be relevant. Believe it or not, it is critical to your company’s success. Here are three print marketing advantages for your company to make the most of.
Increased Information Retention
Many studies have demonstrated that reading on paper retains information better than reading on a digital screen. People who see a website will typically scan the page in a matter of seconds; however, people who read a printed advertisement, even a business card, will take it in more slowly and with a greater recall rate.
Increased Consumer Trust
Advertisements are far more trustworthy to your audience than pop-up ads on the Internet. Research shows that nearly 80 percent of American homes scan print ads, with almost half visiting the company’s website, and almost 40 percent of those people try out the company’s services for the first time.
Stand Out Among The Competition
Many have speculated that the end of print was imminent due to the dominance of digital communication via the Internet. While having a presence in the digital realm is essential for many businesses today, it has made the print marketing field less crowded. It is the ideal time to make a statement while the competition is minimal.
Trust FORMost Graphic Communications for Printing and Marketing Needs Today!
FORMost Graphic Communications proudly provides high-quality print and marketing solutions that produce results for your business. Since 1985, we have been providing an array of services for both national and international clients across a wide variety of industries, including all levels of government. As a privately-held company based in the Washington DC area, we are dedicated to providing exceptional services and products to each of our client’s unique marketing needs. To learn more about our products and services for your marketing and print needs, contact us today at 301-424-4242, or visit us on Facebook, Twitter, or Linkedin for more information.