The top question that people ask about print marketing is, “Is it dead?” Print marketing may have taken different forms or had a different role in the past, but it has advantages that digital marketing can’t hold a candle to. Is print marketing dead? Absolutely not.
Why Print Marketing Works
Print marketing is valuable for its various inherent qualities. One advantage it has is its tangibility. Marketers can use the sense of touch to communicate to customers about the quality of a business; for example, a high-gloss, thick paper communicates its professionalism and luxury. Textured paper could say it’s a fun or unique company. Regardless, studies have shown that printed messages stay longer in the mind than digital ones.
Your customers are also more likely to keep your marketing collateral around for a while. Business cards, brochures, catalogs, and flyers will likely last longer in the house than a Twitter post will last in someone’s feed, making for a longer-lasting impact.
In social media marketing, you’re playing the long game. You’ll have to regularly push content out to build an audience and reach more people based on algorithms. With print marketing, you don’t have to wait, and you don’t have any audience development costs.
How It Works Today
Combined with Digital Marketing
Many believe that digital marketing has pushed print out of the arena, but as we mentioned before, it’s untrue that print marketing is dead. Rather, businesses use both print and digital for a multi-pronged advantage to reach more customers in more ways that work. Marketing is all about strategy, so with these two methods in one’s arsenal, one is sure to succeed.
Personalization is a key marketing ingredient today. In print marketing, it isn’t simply inserting a customer’s name into the letter or postcard. It also involves remembering specific things about each of your customers and showing your appreciation or care. For example, one might send a birthday postcard or offer a discount on an item they might like.
With Expert Help
Like with any marketing tactic, it takes a good strategy to make it effective. That’s why having an expert marketing team by your side is a must to a successful print marketing campaign. If you are ready to make the most out of your print marketing collateral, contact FORMost Graphic Communications!
Trust FORMost Graphic Communications for Print and Marketing Needs Today!
FORMost Graphic Communications proudly provides high-quality print and marketing solutions that produce results for your business. Since 1985, we have been providing an array of services for both national and international clients across a wide variety of industries, including all levels of government. As a privately-held company based in the Washington DC area, we are dedicated to providing exceptional services and products to each of our clients’ unique marketing needs. To learn more about our products and services for your marketing and print needs, contact us today at 301-424-4242, or visit us on Facebook, Twitter, or Linkedin for more information.