Every business has had to face challenges beyond their scope, and much more so during the past year of 2020. Print marketing saw a rise in demand during this time, but even as life goes on, this marketing strategy will always be relevant. In fact, one could say it is indispensable for your business. Here are five print marketing benefits that will help you understand why.
Higher Information Retention
Many studies have shown that reading on paper garners a higher retention rate than reading on a digital screen does. People viewing a website will typically scan the page within mere seconds, while people reading a printed advertisement, even a business card, will take it in more slowly and have a higher recall rate. Print stays in the memory longer.
Higher Consumer Trust
Ads seen in newspapers, magazines, brochures, and postcards are much more trustworthy to the populus than pop-up ads online. Online ads, in general, can give one some level of mistrust. Moreover, 79% of households scan print ads, with 44% proceeding to visit the company’s website and 39% sampling the company’s services for the first time. This significant rate is something no business should ignore.
Many have questioned whether the death of print was nigh due to the domination of digital communication. While a presence in the digital world is a must for many companies today, it has left the print marketing arena less busy, which is the perfect reason to make a statement while the competition is low.
Print Marketing is Safe
Another fantastic aspect of print marketing is that it is safe. It won’t unleash a virus on your computer and it won’t secretly be bait to steal your identity. It is just a piece of high-quality, richly-colored paper that gives insight into a service or product you might like to use.
Print Marketing is Creative
Print marketing benefits include the vast creativity it offers. It can work with digital marketing or on its own to identify with customers, provoke customers to action, and create compelling stories. If you need a team to help work with you for the best print marketing strategy, contact FORMost Graphic Communications!
Trust FORMost Graphic Communications for Print and Marketing Needs Today!
FORMost Graphic Communications proudly provides high-quality print and marketing solutions that produce results for your business. Since 1985, we have been providing an array of services for both national and international clients across a wide variety of industries, including all levels of government. As a privately-held company based in the Washington DC area, we are dedicated to providing exceptional services and products to each of our clients’ unique marketing needs. To learn more about our products and services for your marketing and print needs, contact us today at 301-424-4242, or visit us on Facebook, Twitter, or Linkedin for more information.