When creating a graphic design, it would behoove you to choose fonts wisely. Fonts say so much about your business, your objective, website, and even your brand. They are essential for several reasons. When combined with other contents and colors, they attract readers’ attention.
They can also hold the attention of your specific audience, and they can also invoke different emotions. When paying attention to font details, you can also distinguish if certain information within a text is more relevant than other parts. Fonts play a huge role in developing the identity of your particular graphic or image.
Keep the following pointers in your memory when considering fonts for your next project.
Remember the Occasion
Choosing a font is like getting dressed for the day. Just as you would dress differently to go to a football game than to attend a wedding, your font choice should reflect your content. Each font has a distinct personality, and it’s up to you to decide if that personality fits the occasion.
If you are designing a party flyer, you can get more creative. If you are doing a business-related project, you might choose a conservative font.
Readability Is Essential
Fonts can be fun, edgy, decorative, or eye-catching and make for an impressive logo. However, remember that their purpose is to serve as the displayed text. It should make the words easy to read. It should never overpower and deviate away from whatever your text might be.
If you select a font that captivates viewers, you’re material will be more likely to keep their attention so they can thoroughly review your information.
Be Mindful of Clashing Fonts
Avoid using two fonts from the same family in the same piece. It’s hard for similar fonts to coexist without viewers being confused. However, you should be bold and choose different fonts by pairing a modern font with a more old-fashioned one. This technique provides the viewer with a more visually pleasing graphic.
While you can use clashing fonts, it is best to focus on the details. For subtle documents, fonts should come from the same family. The higher the contrast, the more likely the fonts are to clash.
Use Display Fonts Sporadically
Display typefaces come from a vast collection of fonts. They are also typically used for headings and headers. They also can be a way to add a unique personality to your piece. Remember to use these sparingly and combine them with basic ‘body typefaces.’ In other words, you should not use typefaces all the time.
Trust FORMost Graphic Communications for Printing and Marketing Needs Today!
FORMost Graphic Communications proudly provides high-quality print and marketing solutions that produce results for your business. Since 1985, we have been providing an array of services for both national and international clients across a wide variety of industries, including all levels of government. As a privately-held company based in the Washington DC area, we are dedicated to providing exceptional services and products to each of our clients’ unique marketing needs. To learn more about our products and services for your marketing and print needs, contact us today at 301-424-4242, or visit us on Facebook, Twitter, or Linkedin for more information.