Marketing is a complex topic that one can study endlessly. If you own a business, you know how essential it is to expose your products or services to your target audiences. One type of marketing that pushes the traditional bounds is experiential marketing. FORMost Graphic Communications has already discussed this strategy in light of the pandemic, trends for 2021, and some examples. Today, we’ll discuss what experiential marketing exactly is.
What Is Experiential Marketing?
Experiential marketing is the strategy of creating experiences between brands and customers to increase revenue. The goal is to gain new customers through a creative, meaningful experience. With the events of 2020-2021, there are more ways to use experiential marketing than ever!
Experiential Marketing Examples
It takes creative thinking to come up with ideas to move and screen your customers who would get the most from your business. With the pandemic restrictions, businesses have found new ways to create at-home experiences through 3D online versions of real places. Some businesses will put on a performance that is both live and digital. This viral video can send thousands to your brand’s website.
Another idea is to offer people a product or service to introduce your brand to them. For example, you can offer samples of your product alone or pair it with a cool local service that shares the same energy. You could also create an entirely new product, such as a fresh beverage or dish, to get partakers to think about the concept behind the offer and how it can meet their goals or needs. As one can see, the ideas for getting new customers’ attention through an experience are endless.
How to Measure Experiential Marketing
One of the challenges of experiential marketing is how to measure its success. First, you will need to know the cost of the project. Then, you will need to have a way to track customer actions concerning whether they visit your site or use your services.
Does It Work?
Many companies can tell you that this marketing strategy works absolutely. Ask FORMost Graphic Communications about their success stories with their clients who used their experiential marketing services. The best way to approach it is to come up with a viable idea and then consider what media to use to present it. If you need help with ideas or more information on whether this is the best service for you, contact FORMost Graphic Communications!
Trust FORMost Graphic Communications for Print and Marketing Needs Today!
FORMost Graphic Communications proudly provides high-quality print and marketing solutions that produce results for your business. Since 1985, we have been providing an array of services for both national and international clients across a wide variety of industries, including all levels of government. As a privately-held company based in the Washington DC area, we are dedicated to providing exceptional services and products to each of our clients’ unique marketing needs. To learn more about our products and services for your marketing and print needs, contact us today at 301-424-4242, or visit us on Facebook, Twitter, or Linkedin for more information.