It might be too early to start celebrating Christmas, but it is not too early to start planning for your Christmas marketing campaign, especially in 2021. With much at stake and much in the balance, you are smart to start preparing now. Here are some key tips for planning your marketing campaign for Christmas 2021.
Learn from the Past
Forbes has a few helpful pointers regarding how businesses can begin preparing for Christmas commerce. One vital tip is to learn from your past marketing campaigns. Looking back at your past Christmas campaigns, what did you do well in and what can you improve? Did customers have any common complaints? How could you improve? What did your competitors do well, and what did you do well? Learning from the past is key to moving forward.
Create a Calendar
Organizing your marketing campaign is also essential. The last thing you want to do is end up panicking to get sales or running into much confusion between teammates and customers. With a steady, strategic plan, assign different tasks to different teams on a master calendar. Everyone will be able to see where everyone is, what everyone needs to do, and track progress.
August and September are safe months to begin planning your campaign. You are entering the 4th quarter of the year, which is a good time to start anew on what your marketing tasks will be. In 2021, many experts are expecting delays in orders on all levels, so the earlier you prepare and start your campaign, the better.
Create Relevant Content
Don’t forget to make it fun; creating relevant, holiday-themed content across the board will help put your customers into the holiday spirit and show them how your products and services are perfect for the season. Direct mail, digital copy, and packaging are all items that can bear the Christmas theme.
Order Corporate Gifts Early
Ordering corporate gifts for employees, business partners, and loyal customers? Whether it’s Christmas cards or a holiday mug and cocoa set, you will also want to begin planning and ordering these items early this year. For the perfect corporate gifts, direct mail copy for holidays, and much more, contact us at FORMost Graphic Communications!
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FORMost Graphic Communications proudly provides high-quality print and marketing solutions that produce results for your business. Since 1985, we have been providing an array of services for both national and international clients across a wide variety of industries, including all levels of government. As a privately-held company based in the Washington DC area, we are dedicated to providing exceptional services and products to each of our clients’ unique marketing needs. To learn more about our products and services for your marketing and print needs, contact us today at 301-424-4242, or visit us on Facebook, Twitter, or Linkedin for more information.