Blog

• Direct Mail Update: 2013 Postal Changes

  • February 27th, 2013
  • Posted in Blog
  • Tags: cost savings, direct mail, direct marketing, envelopes, equipment, folder sealer, postage, response rate

  Warning: Dull, yet informative post ahead! To liven it up, I suggest playing Please Mr. Postman by the Marvelettes while you read it. Are you aware of the United States Postal Service’s latest changes and price increases? (Yes, it’s true,… Read More

• 5 Tips to Make Your Tradeshow Booth Stand Out

  • February 24th, 2013
  • Posted in Blog
  • Tags: ad specialties, apparel, branding, corporate gifts, cost savings, embroidery, giveaways, logos, networking, promotional products, screen printing, smartphone accessories, tradeshows

  Increase booth traffic, enhance the experience, and generate leads with these tips. 1. Engage the senses. The more of the five senses you can stimulate, the greater impression you will have on visitors. Give away delicious candies or salty snacks. Have… Read More

• Product Spotlight: Gadget Grips DOT – Promotional Products Rockville, MD

  • February 22nd, 2013
  • Posted in Blog
  • Tags: ad specialties, branding, giveaways, logos, promotional products, smartphone accessories

  The FORMost sales team recently attended the Chesapeake Promotional Products Association Winter Expo. This is an event where exhibitors from many of our ad specialty suppliers share with us the latest and greatest in promotional items. We have the pleasure… Read More

• Marketing with PURLs

  • February 20th, 2013
  • Posted in Blog
  • Tags: digital printing, direct mail, direct marketing, landing page, lists, post cards, PURLs, response rate

  What is a PURL? A Personalized Uniform Resource Locator (PURL) is a unique web address that leads your recipients to a webpage created specifically for him. The recipient’s personal information is fed into the landing page from a database so… Read More

• 5 Ways to Maximize Your LinkedIn Profile – Social Media, Rockville, MD

  • February 13th, 2013
  • Posted in Blog
  • Tags: linkedin, networking, social media

  Many of us know we should have a LinkedIn profile. We know what it is and understand the basic gist of how it works, but how can we really make it work for us? Here are my top five ways… Read More

• Are Business Cards Still Relevant?

  • February 11th, 2013
  • Posted in Blog
  • Tags: branding, business cards, logos, pantone colors

  With so much emphasis on smartphones and tablets and social media these days, many people wonder if business cards are still relevant. I’m here to tell you that, yes, they are.  Now more than ever. Business cards are our physical… Read More

• Pressure Seal Equipment DC, Maryland, Virginia

  • January 31st, 2013
  • Posted in Blog
  • Tags: cost savings, direct mail, envelopes, equipment, folder sealer, postage, pressure seal

  We’ve all received one. A piece of mail, usually a tax document or check, that requires us to fold at a perf and tear off the edges to reveal the document. It’s Pressure Seal, and it’s been part of our… Read More

• Violet’s Top 5 Apparel Items of 2013

  • January 23rd, 2013
  • Posted in Blog
  • Tags: ad specialties, apparel, branding, cost savings, embroidery, heat transfer, logos, promotional products, screen printing

  Some say I’m picky. I call it particular. I know what I like and when I like something, I’m not afraid to let you know it! This month, I am loving the new apparel items from one of our favorite… Read More

• 4 Elements of an Effective Logo

  • January 20th, 2013
  • Posted in Blog
  • Tags: branding, graphic design, logos, multimedia

  Your logo is the face of your company. Because we are responsible for maintaining the integrity of your brand using various mediums (print, web, embroidery, etc.) the effectiveness of your logo is as important to us as it is to you… Read More

• Offset Printing vs. Digital Printing

  • January 16th, 2013
  • Posted in Blog
  • Tags: business cards, cost savings, digital printing, direct mail, offset printing, pantone colors, post cards, turnaround time

  Every day, we rely on both offset and digital printing to produce high quality work for our clients. Having the option allows us tremendous flexibility and each method offers great advantages. When we are asked what method of printing is… Read More